Playtech Binary Options Brokers

Playtech Ltd is a software development company that was established in 1999. Listed on the London Stock Exchange, the company is well known as a leader in online casino gaming software for betting sites like Bet365. Their list of notable clients includes well established betting companies like William Hill, Paddy Power and Ladbrokes. Nevertheless, the company is not exactly a household name when it comes to binary options. The company’s decision to venture into the binary options market is due to the fact that binary options is in reality a fixed odds game much like those which the company had been working with in the sport betting arena since the last decade.

According to Playtech CEO Mor Weizer, “Following extensive analysis of areas we can extend into and enjoy a first-mover advantage, we came to the conclusion that the popularity of financial betting, in the form of binary options, is quickly growing. Whilst there are a number of successful financial betting operators, they focus specifically on different demographics.” 

Developed internally, Playtech’s binary options trading platform recently made its debut during the London ICE conference in February 2013. The trading platform is scheduled for release during the second quarter of 2013. As can be seen from the screenshot of the new trading platform below, there is no doubt that Playtech have a winner in their hands.

playtech binary options brokers

However, it should be noted that this is not Playtech first foray into the binary options industry. The company’s first experiences with binary options trading platform was in 2011 when it went into a licensing partnership with the Binary options trading platform giant TradoLogic for the brands OptionXP and SwiftOption. The brands were promoted through the leading affiliate program AffEurope.

Other Solutions

Apart from being a new binary options trading provider to the binary options industry, Playtech also provide turnkey solutions for their clients in the areas of:

  • CMS Solution
  • CRM Solution
  • Enhanced Trading Capabilities
  • Feed Integration
  • Interface Customization
  • Pricing Algorithms
  • Reporting System
  • Risk Management

All these services are back up with a strong support team 24/7. So the question that many are asking is “How will Playtech fare as a provider of binary options trading platforms against established players like SpotOption and TradeLogic?” For a company that has already established a reputation for being smart and aggressive, there is very little doubt as to viability of Playtech latest venture. Someone once said, When you strip away all the bullshit, they have the best product in the market in their download casino.”

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